Our neighborhood offers a little something for everyone.
A mix of old with new, large with small, and historic with trendy.
This unique, walkable neighborhood located just steps from the
Mississippi River is rich in culture, history and recreation. It’s
the best of both worlds — a small town feel in a big city.
Concept and inspiration
What inspired the graphic treatment?
Arch shape represents the arches of the many bridges
Wavy pattern represents the Mississippi River
This style of design is: Minimalistic, Modern, Friendly and Fun
About the name: Old Town
Emphasizes unique historic attributes of the neighborhood
Is familiar to residents; used by some businesses in the area
Fits with Uptown/Downtown/Dinkytown
Reflects the small town feel of the neighborhood
Brand attitude words include historic, charming, quaint
Most taglines can be matched with any of the logos
Examples of use
Examples of T-Shirt, coaster and poster
See other concepts
Our inspiration and design choices are based on:
Research by NIEBNA board members, our neighborhood’s history, the Hennepin County Library Digital collections, local architecture, current challenges with neighborhood name(s), neighborhood demographic and psychographic, local business, and geography.
Your feedback is important to us and will be incorporated in the final naming, logo and tagline decision. Please make sure you review all 4 logos before you submit your feedback.