Concept C

Our neighborhood offers a little something for everyone.

A mix of old with new, large with small, and historic with trendy.

This unique, walkable neighborhood located just steps from the

Mississippi River is rich in culture, history and recreation. It’s

the best of both worlds — a small town feel in a big city.

Concept and inspiration

What inspired the graphic treatment?

A logo inspired by vintage revival and by hand painted signs on buildings that used to be all over our neighborhood.

This style of design is: Retro, Historic, Charming

About the name: Old Town

Emphasizes unique historic attributes of the neighborhood

Is familiar to residents; used by some businesses in the area

Fits with Uptown/Downtown/Dinkytown

Reflects the small town feel of the neighborhood

Brand attitude words include historic, charming, quaint

Potential taglines

Where history flows through an urban lifestyle
Urban living by the Mississippi River
A small town feel in a big city
Rich in culture, history and recreation
Your gateway to an urban lifestyle by the river
Your urban life by the river
Life is good by the river
Where it all began and where it’s going
Discover where it all began
Dine and relax in historic Northeast
Your gateway to the heart of the city
The historic heart of Minneapolis

Most taglines can be matched with any of the logos

Examples of use

Examples of T-Shirt, coaster and poster

See other concepts

Our inspiration and design choices are based on:

Research by NIEBNA board members, our neighborhood’s history, the Hennepin County Library Digital collections, local architecture, current challenges with neighborhood name(s), neighborhood demographic and psychographic, local business, and geography.

Your feedback is important to us and will be incorporated in the final naming, logo and tagline decision. Please make sure you review all 4 logos before you submit your feedback.

Feedback

All residents, business owners and property owners who live or operate in the Nicollet Island-East Bank neighborhood are automatic members of NIEBNA.

To confirm your membership and request an official survey, please fill out this simple form. Once completed and verified, you will receive an email from NIEBNA within 2 business days that will allow you to submit comments.