Concept B
Our neighborhood offers a little something for everyone.
A mix of old with new, large with small, and historic with trendy.
This unique, walkable neighborhood located just steps from the
Mississippi River is rich in culture, history and recreation. It’s
the best of both worlds — a small town feel in a big city.
Concept and inspiration
What inspired the graphic treatment?
The shapes in this logo are taken directly from our neighborhood’s architecture.
The shape between the “R” and the “I” comes from a plate on the Merriam bridge between Main Street and Nicollet Island. The stacked letters are inspired by the stacked buildings and architecture of our neighborhood. The waves represent the Mississippi River.
This style of design is: Urban, Bold, and Authentic
About the name: River District
Familiar to residents; neighborhood has previously been called “Northeast Riverfront District”
Brand attitude words include urban, nature, hub
Potential taglines
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Most taglines can be matched with any of the logos
Examples of use
Examples of T-Shirt, coaster and poster
See other concepts
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Our inspiration and design choices are based on:
Research by NIEBNA board members, our neighborhood’s history, the Hennepin County Library Digital collections, local architecture, current challenges with neighborhood name(s), neighborhood demographic and psychographic, local business, and geography.
Your feedback is important to us and will be incorporated in the final naming, logo and tagline decision. Please make sure you review all 4 logos before you submit your feedback.